Voltì
THE MILAN ROULADE, THE UNION POINT BETWEEN TENDERNESS AND SAVORINESS In this project, the "challenge" was to create suitable packaging for a small and delicious roulade, prepared in different variations, that would allow it to be enjoyed without getting your hands dirty. We started with a very clear idea, set out by the client with the support of his consultant, a renowned chef. We then worked on the proportions and structure of the pack, making several prototypes.
Then came the most fun phase: product testing! The chef came to us fully equipped, with a frying pan, an electric stove, and numerous (and delicious) rolls to cook in order to test them inside the prototypes. The test was aimed at checking the tightness to seasoning and temperature retention after 10, 20, 30 minutes and more.
The operation concluded with a tasty roll banquet, which involved the entire office. Once the prototype of the main product was approved, together with the agency we developed the shopper and polythene paper.
Visual identity: Wearevertumn
Design and die-cut design: Italian Papermaking
