Its my Italian time
ITALIAN PAPERMAKING X BRAND REVOLUTION LAB 2023. The "It's my Italian time" experience box is the end result of an exciting creative project we participated in in 2023, called Brand Revolution Lab. A creative laboratory involving brands (including us in that edition), agencies and printers, inviting them to push the limits of printing techniques and experiment with new solutions, materials, applications. What came out after months of planning was an innovative gift box for the Italian luxury hotellerie market, inspired by the territory of the Amalfi Coast and the "dolce vita": majolica, vibrant colors, design and sustainability are the key words that encapsulate the essence of this project. In fact, the entire box is consciously designed, with the use of excellent quality, recycled and recyclable materials and extreme attention to detail.
The opening of the box reveals a layered illustration that encapsulates the beauty of a summer seascape, with a tile decorated with majolica illustrations. At the base, a reflective surface reveals an illustrated and personalized deck of playing cards, as well as a handy clutch to carry the essentials. Stored in the hidden drawer are delicious lemon cookies.
A project that synthesizes the technical and creative skills of our team and demonstrates how luxury and sustainability can be perfectly reconciled. A starting point on which to model boxes inspired by other wonderful places in our beautiful country.
Die-cut design and planning: Italian Papermaking
