Berberé
ARTISAN PIZZA BRANDS SINCE 2010, ACCOMPLISHING TODAY 20 LOCATIONS IN ITALY and 2 IN LONDON. Since Berberè's communications agency, Comunicattive, first contacted us, we immediately developed a wonderful partnership. The initial request was to design a delivery box that could hold their "Sweets and Treats": we designed it with functional size and shape for the client and equipped it with a suitable grease-proof lining inside.
Along with the box, Berberè needed sauce cups, customized with stickers made and applied in-house so that customers could find the cups ready to use when they opened the boxes. Today, shaped stickers for closing the boxes, menu placemats – updated semi-annually – and a Havana shopping bag with colored gussets for delivery to customers also complete the range.
The relationship of esteem and trust with the brand has grown steadily over time, so much so that, in a second step, Berberè also entrusted us with the production of its pizza boxes.
We worked hard and enthusiastically to select the perfect “live wave” cardboard, capable of keeping the pizza even more fragrant.
We then made two boxes: one in standard size and one in baby size, which Berberè carefully closes with a logoed paper ribbon, an integral part of the entire packaging line.
The creation of this line was a stimulating and exciting challenge for us, which required extensive research to identify the ideal material for the delivery of Berberè’s flagship product: pizza!
Visual identity: Comunicattive
Design and die-cut design: Italian Cartaria
