Oh my crunch
THE MADE IN ITALY SANDWICH WITH INTERNATIONAL CRUNCHINESS: 3 LOCATIONS IN ITALY AND 1 IN FRANCE. A start-up born from the idea of young entrepreneurs. The starting point of the project entrusted to us was for their most representative product: the sandwich, around which we literally built the box that could best contain it. How did we do that? By measuring the bread, designing the ad hoc die cut, testing aesthetics and functionality with prototypes to make sure the solution was the perfect one.
Having defined the box of the flagship product, we identified with the customer the shopper, the paper to wrap the sandwich of the appropriate cut to have no paper waste, and again the glasses for take-away. For in-store consumption, on the other hand, we made a nonwoven placemat and napkins in two sizes
Although there were multiple items and procedures for making each one, we were able to ensure that the orange color would not be altered in production, looking identical on each medium and remaining true to the brand guidelines.
Visual identity: CRSL Carousel Lab
Design and die-cut design: Italian Cartaria
